Personalities including Gabby Logan, David Gandy and Chris Baber have teamed up with Cookalong TV and Vodafone, taking part in a new series of exclusive Cookalongs for the telecoms company's customers, through its VeryMe Rewards loyalty programme.

Vodafone will also donate to charities chosen by the participating celebrities through the partnership, and Rick Kumar, Co-Founder and Managing Director at Cookalong TV, commented 'Partnering with Vodafone is such an exciting move for Cookalong TV, and we are really happy to secure them as our first commercial partner. We have seen Cookalong TV connect people and create hugely positive experiences for all involved through cooking and technology, and partnering with Vodafone reinforces this'.